Design Brief
Design Brief
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User Journey
Design Principles
Get Connected and
Stay Close
Break out of the comfort zone, let users try to know each other and make friends through interaction, thereby making their relationship more neighborly.
Have Active
Communication
Active and natural communication, interaction and care make newcomers and expats feel warm and at “home”.
Discover more interests
to rich your life
Try new activities and interests, discover hobbies that you have never tried
before, create more possibilities and potentials, and make your life more colorful and meaningful.
Use Mutual Interests as
the Starting Point
More conversations can be generated by using topics of common interest as the starting point. Use diversified culture as an advantage to make topics or activities richer and more exciting.
Customize your
Own Activities
Meet the different needs of different age groups. Choose topics or activities that users are interested in based on their needs, or organize activities on their own requirements and invite people with similar interests to join.
User Journey Comic
How our personas become the users of our app
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Rachel
Harana
Michael
Rachel has got a great job opportunity in San Francisco.
However, it’s far away from her hometown, and she needs to stay alone in the
foreign country.
She is curious about the new culture
and fresh things in SF so she do more research on the website.
She finds our app!
Harana doesn’t understand what her grandchildren talk about in the daily life.
Her grandchildren also don’t understand
her language.
She also doesn’t understand the other people and has no friends here.
Her children find a suitable activity for
her on our app and help her to integrate local life.
“Everyone else laughed out loud in
the class, but I don’t get it! Why is it
so funny?” Michael is so confused
about what are his classmates
talking about?
He always feels lonely when he stay alone.
One day, he walked on the street and
saw an ad.
He finds our app!
User Journey
Rachel
Harana
Michael
On the Phone
In-person
Download the app, create an account and start a wonderful journey.
Become a User
Finish a simple questionnaire and
find the topic you interested in.
Simple Survey
Generate your own list and match the best information and events for you.
Customize
There are topic selected, experiences sharing and other online information that can give you some advice.
Resources
Get ready for the new life and be familiar with your new “home”.
Understand and be Familiar
Download the app, create an account and start a wonderful journey.
In-person Activities and Events
Finish a simple questionnaire and
find the topic you interested in.
Comments
There are three options. Continue with same group, find new topics
or organize your own activities and invite your group member.
Plan Next Events
Become an “expert” and share your previous experience with new users. New users will get effective advice and ask questions through this platform.
Communication
Information Architecture
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Sections
Events
Resources
Match the suitable events for your needs
Join the events with interested topics
Have both audio chatting events and offline events
Customize period events to improve your skills
Organize the events
Meet the same group to improve the relationship
Comments and feedback
Rewards and coupons
Plan for the next activities
Local basic information
Share experience, such as discussion forum
Entertainment
Emergency guidance
Online assistant
External resource
Profile
Rewards and coupons
Calendar of plan
Joining history
Degree of integration
Settings
Customized plan
MoSCoW Chart
Must Have
Should Have
Activities and events (Attend, organize and invite)
Resources section
Customized personal profile
Audio chat
List of categories
Rewards and coupon
Online assistant
Comments and feedback of events
Calendar for your planning
Daily tips and recommendations
Could Have
Video sharing materials
Transfer to external resources website
Map for location of activities
Tickets of events
Won't Have
Trading of related commodities
Unsafe factors during offline activities
Unreasonable consumption
Personal information leakage
User Needs
1. To get the basic cultural norms of the place they have lived
2. To get the online assistant timely for 24/7
(help answer questions, provide information and help resolve concerns, etc.)
3. To communicate with other users who have the similar background or locals
4. To give the feedback or comments after their experience
5. To share their own experience or provide related information
6. To join the online activities based on their choice
7. To join the offline activities and events
8. To organize their own activities
9. To hang out with same group or people if they want
10. To know the hidden gems that locals love
11. To search with a list of related keywords
12. To get daily useful tips and recommendations from the app
13. To customize your own journey based on your situation and needs
14. To change settings
15. To connect with expats or locals to make friends
16. To share the feeling of events and activities that they joined
17. To customize personal profiles
18. To get rewards or coupons after their participation
19. To get the notification about daily popular events or news
20. To have access to external resources such as recommended information
21. To improve their skills, such as language, social, reading, etc. (To meet diverse demands)